ABOUT trademark Ralph Ringer

The Ralf Ringer shoe brand appeared on the Russian market in 1996. The manufacturer was initially focused on production men's shoes and therefore the brand, in his opinion, had to sound masculine. As a result, the brand name combines the sonorous male name Ralf and the word Ringer, which translates as “fighter” or “boxer”.

The company describes its shoes as “durable,” designed for self-sufficient men who literally “turn the earth.”

For the production of shoes around the world, suppliers of only the best raw materials with appropriate certificates are selected.

Each shoe collection has six directions: Classic, Style, Weekend, Real Ralph, Active and Grand. The last category is especially interesting - shoes for overweight men with a lot of weight, produced up to size 47.

The Ralf Ringer brand is well recognized and has high customer loyalty. Over 40% of men who visit Ralf Ringer stores once buy these shoes three or more times.

Ralf Ringer was recognized as a Superbrand in 2006 and 2007.

Ilya

High quality shoes
I bought the classic model. I personally liked it. The sole is good, the leather is also normal. I've been to so many stores, but nowhere have I seen such a high-quality heel.)

Valery Sergeevich

not comfortable
"Ralf Ringer" shoes are not comfortable! After wearing a sports model for a couple of weeks, I almost died from pain in my legs.

Dinar

a lot of disagreements
There's a lot of controversy surrounding the Ralph Ringer shoe. The shoes are comfortable, high quality, but they don’t come in large sizes and the price is not for us.

When writing a review, try to describe

Key figures

Awards

Ralf Ringer brand awarded:

2007 - Superbrand of Russia
2006 - Best Russian Brands
2006 - Superbrand of Russia
2004 - gold of the national competition Brand of the Year/EFFIE 2004 in the category “Clothing, shoes”
2004 - golden quality mark “Russian Brand” in three categories:
- "For the collection of shoes for an active lifestyle"
- “For a collection of comfortable shoes for every day”
- "For the development and implementation of new technologies in the production of footwear"
2002 - national award Brand of the Year/EFFIE 2002 (bronze)

General Director of the company Berezhnoy A.A. awarded:

2004 - “Russian Brand” medal

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Excerpt characterizing Ralf Ringer

He, laughing, looked back at his Cossack, who, with two horses in the lead, stood a few steps behind him.
As soon as Prince Nesvitsky wanted to move forward, the soldiers and carts again pressed on him and again pressed him against the railing, and he had no choice but to smile.
- What are you, my brother! - the Cossack said to the Furshtat soldier with the cart, who was pressing on the infantry crowded with the very wheels and horses, - what are you! No, to wait: you see, the general has to pass.
But furshtat, not paying attention to the name of the general, shouted at the soldiers blocking his way: “Hey!” fellow countrymen! keep left, wait! “But the fellow countrymen, crowding shoulder to shoulder, clinging with bayonets and without interruption, moved along the bridge in one continuous mass. Looking down over the railing, Prince Nesvitsky saw the fast, noisy, low waves of Ens, which, merging, rippling and bending around the bridge piles, overtook one another. Looking at the bridge, he saw equally monotonous living waves of soldiers, coats, shakos with covers, backpacks, bayonets, long guns and, from under the shakos, faces with wide cheekbones, sunken cheeks and carefree tired expressions, and moving legs along the sticky mud dragged onto the boards of the bridge . Sometimes, between the monotonous waves of soldiers, like a splash of white foam in the waves of Ens, an officer in a raincoat, with his own physiognomy different from the soldiers, squeezed between the soldiers; sometimes, like a chip winding through a river, a foot hussar, an orderly or a resident was carried across the bridge by waves of infantry; sometimes, like a log floating along the river, surrounded on all sides, a company or officer's cart, piled to the top and covered with leather, floated across the bridge.
“Look, they’ve burst like a dam,” the Cossack said, stopping hopelessly. -Are there many of you still there?
– Melion without one! - a cheerful soldier walking nearby in a torn overcoat said winking and disappeared; another, old soldier walked behind him.
“When he (he is the enemy) begins to fry the taperich on the bridge,” the old soldier said gloomily, turning to his comrade, “you will forget to itch.”
And the soldier passed by. Behind him another soldier rode on a cart.
“Where the hell did you stuff the tucks?” - said the orderly, running after the cart and rummaging in the back.
And this one came with a cart. This was followed by cheerful and apparently drunk soldiers.
“How can he, dear man, blaze with the butt right in the teeth…” one soldier in an overcoat tucked high said joyfully, waving his hand widely.
- This is it, sweet ham is that. - answered the other with laughter.
And they passed, so Nesvitsky did not know who was hit in the teeth and what the ham was.
“They’re in such a hurry that he let out a cold one, so you think they’ll kill everyone.” - the non-commissioned officer said angrily and reproachfully.
“As soon as it flies past me, uncle, that cannonball,” said the young soldier, barely restraining laughter, with a huge mouth, “I froze.” Really, by God, I was so scared, it’s a disaster! - said this soldier, as if boasting that he was scared. And this one passed. Following him was a carriage, unlike any that had passed so far. It was a German steam-powered forshpan, loaded, it seemed, with a whole house; tied behind the forshpan that the German was carrying was a beautiful, motley cow with a huge udder. A woman was sitting on a feather bed with infant, an old woman and a young, purple-red, healthy German girl. Apparently, these evicted residents were allowed through with special permission. The eyes of all the soldiers turned to the women, and while the cart passed, moving step by step, all the soldiers' comments related only to two women. Almost the same smile of lewd thoughts about this woman was on all their faces.

There are many people who, wanting to purchase high-quality and comfortable shoes, pay attention only to the products of world-famous companies. Of course, a product that bears a label with a popular logo not only pleases our pride, but also raises our self-esteem, giving us the opportunity to flaunt our branded purchase in front of our colleagues and friends. However, it often happens that the euphoria from a new thing wears off very quickly. This happens when it becomes obvious to the buyer that the quality of the shoes he purchased does not at all correspond to its astronomical price.

Is there a way out of this situation? Is it possible to buy fashionable, comfortable and high-quality shoes at an affordable price? Certainly.

When the question arises about buying shoes, you need to pay attention not only to the quality of the models, but also to their suitability to our weather conditions. In this case, the most practical and sensible buyers give preference to Russian manufacturers, one of which is Ralf Ringer. This is a brand whose products have become more and more popular among consumers in recent years.

A little history

Ralf Ringer is a relatively young company. Its history began in 1996, when an enterprising graduate of the Moscow Institute of Electronic Technology Andrei Berezhnov came up with the idea of opening the production of shoes that exceeded European standards in quality. The founder named his own company, which in the first years of its existence produced only stylish men's models, "Ralph Ringer".

The first collections of the brand were released in 1997. And even then the volume of annual production amounted to 60 thousand pairs. These were sneakers, shoes and sandals, each model of which was carefully designed by technologists and designers. In 2000, the company's commercial appeared on television channels for the first time. In 2002, the brand opened its first retail stores.

How did buyers rate Ralph Ringer shoes? Feedback from end consumers indicated that not only high-quality models appeared on the market, but also those that meet the most fashion trends. In addition, the growing popularity of these shoes was facilitated by the fact that they took into account the anatomical features of the feet of their owner.

As sales grew, the company began to increase the range of its products, while simultaneously improving technology and production methods. Thus, Ralf Ringer specialists invented and patented a unique method for attaching the sole, which can significantly extend the service life of the product. In addition, the company has developed a special shock-absorbing system. Its presence in shoes helps relieve stress on the knees, spine and feet while walking.

Since 2010, the company began producing women's models. This made it possible for our lovely compatriots to acquire beautiful and stylish Russian shoes, corresponding not only to fashion trends, but also to the highest quality standards existing in Europe.

Company today

Currently, Ralf Ringer is one of the leading leaders in the Russian shoe manufacturer market. The company created and developed a network branded stores, in which it sells its products. Ralf Ringer production facilities are located in three Russian cities - Moscow, Vladimir and Zaraysk. Shoes are partially sewn in China. It is worth saying that the company's production facilities are the most modern Italian and German equipment, similar to that used by leading European companies.

In addition to sewing shoes, the Ralph Ringer company supplies machines for shoe production. She also deals with repairs and restoration of such equipment.

As of 2006, the company employed two thousand people, the volume of shoes it produced was 2,150 thousand pairs, and the annual turnover was equal to 54 million US dollars. Over the next ten years, the brand strengthened its position in the market, demonstrating an annual increase in annual turnover of 30-40%.

Raw materials used

Materials for sewing shoes are carefully selected by company specialists. Moreover, in search of suppliers of raw materials, representatives of the Ralph Ringer brand travel all the way from Italy to Brazil. Contracts for the purchase of soles, glue and leather are concluded only if there is a certificate of product quality. This allows the company to guarantee the durability of the shoes it produces and their compliance with the highest standards accepted in Europe.

What are Ralph Ringer shoes made of? Reviews from numerous customers confirm that most of the company’s models on the market are made of kid or genuine leather, velor, suede, and textiles. For the sole, the Russian manufacturer uses rubber and polyurethane, tunit and EVA. The lining of all Ralph Ringer shoes is made of either textile or leather.

Sales strategy

For the company's specialists, it is important not only the quality of the products, but also their convenience for the end consumer. The main sales strategy of the leading Russian manufacturer is the desire of the buyer to return to the store again and re-purchase shoes for the next season. The Ralph Ringer brand is characterized by an ideal price-quality ratio. The manufacturer's work is aimed at meeting customer demand. And this is confirmed by the possibility of communication. Anyone can leave a review about the model and what, in his opinion, it would be desirable to change in it. All customer reviews are passed on to specialists developing new collections. Consumers note that the shoes, boots or sandals they purchase from the brand last for many years.

Of course, sometimes people encounter manufacturing defects, but the company has provided warranty periods for such cases. For some models they are 14 days, and for others - 90. However, in general, consumer reviews of the company’s shoes are very positive. After all, the Ralph Ringer team of specialists created the following models:

Withstands 40-degree frosts (winter collection).
Equipped with special shock-absorbing insoles.
Having soles with air cushions, which are made using patented Italian technology.
In which the shape of the last is carefully designed.

What is driving the company's sales growth? This is explained by the fact that each newly created collection has its own advantages. All models are developed and manufactured with care for the buyer, whose legs will not feel tired even after a long walk. In addition, while protecting human health, the company does not forget about the high quality of its products.

Assortment of men's shoes

Models for the stronger half of humanity are represented in the following areas:

City. These are discreet and comfortable shoes designed for every day.
Style. This line includes an elegant range of models.
Weekend. These are shoes designed for those who lead an active lifestyle and love country walks. In the manufacture of these models, breathable materials and a comfortable soft last are used.
Classic. The shoes in this collection match business style and is suitable for offices. All models are strict and elegant.
Grand. Shoes in this direction are an excellent choice for buyers with non-standard foot shapes. These models are sewn with increased volume and fullness and at the same time have increased wear resistance.
Real Ralph. The versatility of this collection allows you to wear similar shoes for any occasion, as they go perfectly with different styles clothes.

Assortment of women's shoes

For lovely ladies, "Ralph Ringer" offers such directions as:

City. These are shoes that testify to their comfort. All models in this series are available with flat soles or have a small, stable heel.
Style. This line includes only dress shoes. The heel gives it a special style, as well as high decorativeness. Customers can choose the model they need from a wide range of colors presented.

For little buyers

In 2015, the Ralph Ringer company began producing children's shoes. This project was started after the investment in producing a women's collection had paid off. Ralph Ringer appeared on the new market with an extensive assortment, offering customers the Fall-Winter 2015/2016 collection. These are school and everyday children's shoes, which are currently sold by Ralph Ringer shoe stores in Moscow, as well as in the regions of the country. According to the company's plans, the collection for young buyers will account for about 10% of total sales in two to three years.

The Ralph Ringer shoe factory produces school shoes only from genuine leather of the highest quality. Moreover, only professionals with extensive experience are involved in the development of children's collections. That is why parents who buy such shoes can be sure that the health of their child is under reliable protection.

Features of men's winter shoes

A well-known Russian company offers customers unique products. "Ralph Ringer" in the consumer market of our country serves as a kind of standard of quality in the segment of similar products. What is special about the collection offered for the cold seasons? Thus, Ralph Ringer men's shoes, according to consumer reviews, are distinguished, first of all, by reliability and durability. The explanation for this lies in the company's responsibility in the process of creating its collections.

Highly qualified specialists conduct a huge amount of research when making models. This allows you to make the next collection of shoes even more perfect. This is especially important when creating winter boots and Ralph Ringer boots. The Russian brand has patented the technologies it has developed, allowing shoe owners to keep their feet comfortable and warm even in the most extreme conditions. low temperatures. This is especially true for men. That is why each model for the stronger half of humanity has a unique fastening in the sole area. This also allows you to make the shoes as wear-resistant as possible.

What else is different between boots and Ralph Ringer boots? The company’s specialists are confident that even in the winter months the feet of the owner of such shoes should “breathe.” After all, men's feet are especially susceptible to fungal infections. In order to avoid this unpleasant phenomenon, winter shoes for the stronger half of humanity have special ventilation called Air Boots System. It allows you to create a feeling of comfort for the foot not only while walking along the streets, but also during a long stay in a heated room.

Another advantage of the company’s winter collection models is the use of the Shock Adsorber system. This is a fixed foot technology that aligns the gait and minimizes the stress of walking. The owner of such boots or boots begins to walk confidently, freely and purposefully. And this, in turn, creates the right image for him.

Women's collections

Our lovely ladies have been using domestic products that have already been tested by men for several years in a row. Practical and stylish Ralph Ringer shoes won their hearts. The women's collection literally captivates fashionistas not only with its quality, but also with its interesting design. Today the company offers its customers sneakers and sports boots, sandals, moccasins and shoes.

Ralph Ringer boots do not linger on store shelves either. Female models represented by demi-season and winter options, in the creation of which only proven natural materials are used and modern technologies. Thus, when sewing winter boots of the Ralph Ringer brand, suede and leather from the world's best manufacturers are used. These materials are distinguished by breathability and resistance to mechanical damage. The soles of Ralph Ringer boots are also distinguished by their excellent quality and reliability. Women's models must be stable even in the most severe ice conditions. That is why the soles of women's boots are made of rubber, polyurethane and such innovative material as EVA.

It is also noteworthy that the manufacturer took into account the anatomical features of the feet of domestic customers, which adapts the boots to the individual requirements of each woman.

What else attracts lovely ladies to Ralph Ringer shoes? Customer reviews confirm that all the company’s models are aimed at modern women leading an active lifestyle. These are comfortable and comfortable shoes, which can also be chosen to suit every taste and worn for any occasion. Thus, in the brand’s latest autumn-winter women’s collection, customers will find classic and sporty low shoes and boots, boots with wide heels and flat soles, as well as insulated sneakers. All these models are made of natural suede or leather, have reliable insulation and a non-slip durable sole.

With the arrival of spring, the company will delight lovely ladies with elegant and comfortable shoes for the office, original ballet flats, as well as moccasins and sneakers for weekends. The main goal of the brand is to create comfortable models. That is why, when you go to a Ralph Ringer store, you will rarely see shoes or boots with a very high platform or stiletto heels.

Commercial network

Where can I buy Ralph Ringer shoes? In St. Petersburg (St. Petersburg), Moscow, various regions of Russia, as well as in the CIS countries. At the same time, the company is constantly expanding its retail chains. Thus, at the beginning of November 2016, a new Ralph Ringer store opened in the capital, located in the Rechnoy shopping center. This is the forty-first branded outlet that customers in the capital can visit. The total area of the newly opened store was 144.6 square meters. m.

It is worth saying that the Ralph Ringer company has the largest distribution network in Russia. It includes more than a thousand retail outlets, including one hundred and twenty branded stores. You can also purchase shoes from this brand online. "Ralph Ringer" opened a store at the factory for metropolitan buyers. Here you can purchase the most current models, which are at the most short term get from workshops to retail shelves.

In addition, Ralph Ringer offers its customers a discount, which gives the brand a clear advantage in the market. The company creates very favorable conditions for customers through the constant search for the most advanced technologies, updating equipment, using high-quality materials and caring for its customers. Information about promotions, discounts and discounts is always posted in stores selling shoes of this brand.

Favorable conditions for buyers are offered, despite the fact that Ralph Ringer sets very affordable prices for its shoes. On average they do not exceed 3,500 rubles. However, the discount and constant promotions offered by Ralph Ringer make it possible to purchase comfortable and high-quality models even cheaper.

In addition to branded trade, brand products are sold throughout Russia by a huge number of official representatives. Their outlets stock the full range of footwear offered by the brand. But just keep in mind that official representatives of Ralph Ringer develop the discount independently. It may differ from that existing in company trade.

The company is interested in three areas of product sales. Among them:

multi-brand retail outlet;
shop under a sign;
Shop-in-Shop.

It is not uncommon for a Ralph Ringer store to open with several retail areas. One of them sells shoes. Other zones offer customers other products. This is the so-called store under the sign. Sometimes shoe sales are carried out in the Shop-in-Shop format. This is a company store in a multi-brand shopping center. This format worked especially well in 2013. Then in Russia the company opened twenty-nine multi-brand stores at once, almost doubling shoe sales.

Ralph Ringer shoes are a worthy offer to domestic buyers. This is confirmed by the fact that the company's products can be found in the Guinness Book of Records. The Ralph Ringer shoes got there after they successfully withstood a hundred-hour dance marathon.

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Location	Russia 22x20px Russia Moscow
Key figures	Awards Ralf Ringer brand awarded: 2007 - Superbrand of Russia 2006 - Best Russian Brands 2006 - Superbrand of Russia 2004 - gold of the national competition Brand of the Year/EFFIE 2004 in the category “Clothing, shoes” 2004 - golden quality mark “Russian Brand” in three categories: "For the collection of shoes for an active lifestyle" “For a collection of comfortable shoes for every day” "For the development and implementation of new technologies in the production of footwear" 2002 - national award Brand of the Year/EFFIE 2002 (bronze) General Director of the company Berezhnoy A.A. awarded: 2004 - “Russian Brand” medal see also Write a review about the article "Ralf Ringer" Links Excerpt characterizing Ralf Ringer But I understood that this would be precisely the “getting something for nothing” on my part that she had just warned me about... Therefore, I tried to pull myself together, drowning out my raging emotions as best I could , and childishly rushed to honestly “defend” her rightness... – What if these people simply made mistakes? – I didn’t give up. – After all, everyone, sooner or later, makes a mistake and has every right to repent of it. The old woman looked at me sadly and, shaking her gray head, said quietly: – Mistake is different from mistake, dear... Not every mistake is atoned for with mere melancholy and pain, or even worse, just with words. And not everyone who wants to repent should get their chance to do this, because nothing that comes for free, due to the great stupidity of man, is not valued by him. And everything given to him free of charge does not require effort from him. Therefore, it is very easy for someone who has made a mistake to repent, but it is incredibly difficult to truly change. You wouldn't give a criminal a chance just because you suddenly felt sorry for him, would you? But everyone who has insulted, wounded or betrayed his loved ones is already to some extent, albeit an insignificant one, a criminal in his soul. Therefore, “give” carefully, girl... I sat very quietly, deep in thought about what this wonderful old woman had just shared with me. Only I, so far, could not agree with all her wisdom... In me, like in every innocent child, an indestructible faith in goodness was still very strong, and the words of the unusual old woman then seemed to me too harsh and not entirely fair. But that was then... As if she had caught the train of my childishly “indignant” thoughts, she affectionately stroked my hair and said quietly: – This is what I meant when I said that you are not yet ripe for the right questions. Don't worry, honey, it will come very soon, even perhaps sooner than you think now... Then I accidentally looked into her eyes and literally got chills... These were absolutely amazing, truly bottomless, all-knowing eyes of a person who was supposed to live on Earth for at least a thousand years!.. I have never seen such ones. eye! She apparently noticed my confusion and whispered soothingly: – Life is not exactly what you think, baby... But you will understand this later, when you begin to accept it correctly. Your lot is strange... heavy and very light, woven from stars... Many other people's destinies are in your hands. Take care of yourself, girl... Again, I didn’t understand what all this meant, but I didn’t have time to ask anything more, because, to my great chagrin, the old woman suddenly disappeared... and instead of her a vision of stunning beauty appeared - as if a strange transparent door had opened and a marvelous figure appeared, bathed in sunlight. the city, as if entirely carved out of solid crystal... All sparkling and shining with colored rainbows, shimmering with the sparkling edges of incredible palaces or some amazing, unlike anything else buildings, it was a marvelous embodiment of someone’s crazy dream... And there, on the transparent On the step of the carved porch sat a little person, as I later saw - a very fragile and serious red-haired girl who waved her hand at me in a friendly manner. And suddenly I really wanted to approach her. I thought that this was probably some kind of “other” reality again and, most likely, as had happened before, no one would explain anything to me again. But the girl smiled and shook her head negatively.

Spring is just around the corner, followed by a warm summer. It's time to think about updating your wardrobe and buying new shoes. Which one to choose, which brand to prefer in the current bright variety, where to buy cheaper to save money? Yes, there are a lot of questions. I won’t give you answers to them now, but I’ll tell you about what I recently saw: how Ralf Ringer shoes are made. Perhaps many of you already know the popular Ralf Ringer shoes and wear them successfully? Or maybe you are just taking a closer look at the model range of this company, but both will be interested in looking at the shoe factory where these very shoes are produced. Moreover, the opportunity was suitable - the community mosblog invited me on an interesting excursion.

2. Today, the Ralph Ringer Group of Companies in our country is the largest shoe manufacturer, we can safely say - the market leader, producing 1.8 million pairs of shoes per year.

3. The first products under this brand appeared in 1996, and since 2006 the Piranha youth line has appeared. Since 2010, Ralph's has had women's shoes, which could not but please domestic customers.

4. In 1996, the company produced about thirty thousand pairs of men's shoes per year at foreign production facilities.

5. A year later, in 1997, the production assets of the Moscow Burevestnik factory were already purchased, and production doubled. Two years later, in 1999, production volume reached one hundred and eighty thousand pairs of shoes. At the same time, the Ralf Ringer trademark was registered.

6.The company produces shoes for the whole family exclusively from natural materials. We were convinced of this after going through all these modern production facilities. The company owns three shoe factories: Moscow, Zaraisk and Vladimir. Their combined production capacity makes Ralf Ringer one of the largest shoe manufacturers in Russia. All photos in this report were taken at a factory in Moscow.

7. The manufacturer purchases leather, accessories and raw materials for soles. The company's fashion designers and designers create new models. Finished products are created in manufacturing factories.

8. The stages are performed gradually and each cycle is no less important than the previous one.

9. An entire workshop is responsible for each operation.

10. Cutting, sewing parts, casting the sole, assembly and packaging in a box, which we already see in the store.

11. The work is complex, painstaking, requiring attention and perseverance.

12. Everyone is busy with their own business.

13. All materials used in the production of shoes are carefully checked, and product output is controlled.

14. Last year, Ralph Ringer celebrated her 20th anniversary. By this time, this brand had become popular, recognizable and able to compete with well-known global brands.

15. Having released a women's collection in 2010, the company rapidly increased revenue and production volumes, and in 2014, after the release of the first children's shoe collection, production volume reached almost one and a half million pairs of shoes per year.

16. The manufacturer tries to annually replenish its collections with new models. Today there are about 900 of them!

17. The style is updated, the materials are improved, and control increases.

18. Of those people who share reviews about these shoes, most note their durability, ease of wearing and indestructibility.

19. Perhaps I’ll try too.

20. Moreover, after you see for yourself how it was made, trust in the manufacturer increases.

21. Some official production facts: the use of innovative injection molding technology for double fastening of the sole, eliminating peeling and tearing, a wide temperature range.

22. Special mechanisms in thick soles that can reduce the load on the foot, lightness of the material, a line of shoes for flat feet and a high instep, which was often previously difficult to find.

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25. I liked watching the whole stage from beginning to end. Now I’ll look at every pair in the store a little differently)

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28. Standing here, ready to shine on the grateful feet of modern fashionistas)

29. In the first frames of the report there are pictures with blanks that are laced with not very beautiful laces. These are just technically temporary, but these are permanent laces. And the worker at this site puts them on in a second!

30. So in an hour and a half you can see something that you never thought about before.

31. Well, shoes - and shoes. Yes, good, yes, beautiful and wearable. But! How much effort and time is invested in each pair.

32. In general, on the website of the online store I have already looked at the slippers for the next season, all I have to do is click.

33. Interesting fact- Ralf Ringer entered the Guinness Book of Records after the brand's shoes withstood a 100-hour dance marathon.

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37. There is a quality laboratory in production that tests new shoe models for the possibility of defects.

38. In addition to visual checks, specialists check the material, firmware and gluing of parts, thereby guaranteeing high quality and reliability in operation of each pair.