Gianni Versace S.p.A. - Italian company founded in 1978 by fashion designer Gianni Versace, manufacturer fashionable clothes, perfumes, watches, home goods, accessories and other luxury items. After Versace's death in 1997, management of the concern passed to his younger sister, Donatella Versace. The company's emblem is the Rondanini jellyfish.
The Gianni Versace fashion house was founded in 1978 by Gianni Versace and his brother Santo in Italy. The brand's logo is the image of the head of Medusa Rondanini - a copy of the Gorgon that adorned the shield of the statue of Athena Parthenos.
Since the founding of the brand, Gianni began working on creating collections, Santo - managing the financial affairs of the company. A few years later, their sister Donatella joined the family business: she was responsible for the image of the Fashion House.
In 1978, the first show of the Gianni Versace women's collection took place in Milan, which met with rave reviews from the public. Gianni Versace began to create sensual and luxurious outfits that favorably highlight the female figure. The hallmark of the Fashion House has become high slit, deep neckline, and extremely short skirts.
In 1979, Gianni Versace opened its first monobrand boutique on Via della Spiga in Milan. In the same year, a men's clothing line was launched.
In 1980, Gianni Versace began collaborating with the La Scala theater.
In 1981, the Fashion House launched a perfume line. The brand's first fragrance was the women's floral-chypre Gianni Versace.
In 1982, at Milan Fashion Week, the Gianni Versace women's clothing collection autumn-winter 1982/1983, made of aluminum plates, was presented.
In 1986, the brand's first men's fragrance, Versace L'Homme, was released.
In 1989, the fashion house launched the Atelier Versace line. In the same year, the Haute Couture collection was presented at Paris Fashion Week. The show took place at the luxury Ritz hotel. In 1989, Donatella Versace launched the youth clothing line Versus.
In 1989, Gianni Versace created men's outfits for the popular TV series Miami Vice: Vice.
By the end of the 1980s. the Gianni Versace brand became famous not only in Italy, but also in the USA. The popularity of the Fashion House was facilitated by Anna Wintour, who became the editor-in-chief of Vogue US in 1988. With her arrival, models wearing outfits from Gianni Versace began to regularly appear on the covers of the publication.
By the 1990s, Madonna, Tina Turner, Princess Diana, Jane Fonda, Hugh Grant, Cindy Crawford, Sting, Woody Allen, Cher, George Michael and others became fans of Gianni Versace. Gianni Versace created stage costumes for performances by Elton John and Luciano Pavarotti and etc.
In 1991, for the 63rd Academy Awards, Cindy Crawford chose a floor-length red Gianni Versace dress with a plunging neckline. The media recognized the outfit as the best image of the event.
In 1991, Gianni Versace presented the women's fall-winter 1991/1992 collection in rock style. It included motorcycle leather jackets, miniskirts, large jewelry made of white metals, Cossacks.
In 1993, the fashion house launched the Home Collection line of home goods. It presented bed sheets, carpets, accessories. The brand signed a licensing agreement with the German company Rosenthal for the production of tableware. In the same year, the Versace Young children's clothing line appeared.
In 1994, Elizabeth Hurley appeared at the premiere of the film “4 Weddings and a Funeral” in a black dress with a deep neckline and a high slit from the Gianni Versace spring-summer 1994 collection. The outfit was decorated with large gold pins and became the most talked about set of the evening.
In 1995, outfits from Gianni Versace were used in the films “Four Rooms” by Quentin Tarantino, “Showgirls” by Paul Verhoeven and “Judge Dredd” by Danny Cannon.
In 1996, the first mono-brand Gianni Versace boutique and flagship store with an area of 8,500 square meters opened in Moscow. meters on Fifth Avenue in New York.
On the morning of July 17, 1997, Gianni Versace was shot dead on the doorstep of his Miami home by Andrew Cunanan, a homosexual and criminal wanted by police for the murder of 4 people.
Fashion house after the death of the founder
After Gianni's murder, the fashion house was headed by his sister Donatella Versace. She renamed the brand to Versace. With the arrival of Donatella, sales of the brand fell sharply. Their volume was restored only by 2000.
In 2000, Jennifer Lopez wore a Versace chiffon dress with a deep neckline and floral print to the Grammy Awards. After the evening, pictures of the singer in a revealing outfit were downloaded from the Internet 642,917 times.
In 2000, the 5-star luxury hotel Palazzo Versace opened at the Gold Coast resort in Australia. Guests were offered 200 rooms and 72 condominiums, 3 restaurants, 2 bars, outdoor and indoor swimming pools, sandy beach, SPA center, gym and 6 conference rooms. The driveway of Palazzo Versace is paved with stone mosaics, the ceilings are inlaid with gold, and Italian marble is used in the decoration. The hotel lobby was decorated with an antique candelabra weighing 750 kg, previously located in the State Library of Milan, and then bought by Gianni Versace.
In 2003, Donatella abandoned Haute Couture shows. The designer replaced expensive fashion shows with modest presentations.
In 2004, due to financial difficulties, Donatella Versace closed the Versus youth line.
In 2006, Gianni Versace S.p.A. entered into an agreement with Automobili Lamborghini S.p.A. to create the Lamborghini Murciélago LP 640 Roadster Versace.
In 2008, a new collaboration, Versace for Lamborghini, took place. As a result of the collaboration, a limited collection of men's accessories was released. It included bags, belts, wallets, gloves.
In 2009, Versace released a charity collection of bags with children's prints. Proceeds from sales were donated to the Starlight Children's Foundation and the Jet Li One Foundation.
In 2009, Donatella Versace relaunched the Versus line. Until 2012, collections for the youth brand were designed by Christopher Kane.
In 2010, journalist Deborah Ball published the book The House of Versace: The Untold Story of Genius, Murder and Survival. The material for it was 220 interviews with Donatella and Santo Versace, Antonio D’Amico, Anna Wintour and others.
In 2010, the brand released a collection of Versace Unique smartphones decorated with exotic materials. Some models were decorated with diamonds.
In November 2011, a capsule collection of clothes, shoes, accessories and underwear, Versace for H&M, went on sale. For men, jackets, shirts and trousers in fuchsia color, sweatshirts with leopard print, leather jackets and leather trousers in rock style, jeans, shirts and trousers with an abstract black and white print, black classic jackets and trousers, long sleeves with a floral pattern, etc. . The women's part of the Versace for H&M collection includes Cocktail Dresses, cropped jackets, leggings, leather jackets, sundresses, T-shirts, swimsuits, etc. Most of the outfits were decorated with floral, plant and animal patterns.
In 2011, Versace created the official kit for the Italian football club Internazionale Milano Football Club.
In 2012, at Milan Fashion Week, Versace presented the spring-summer 2013 men's collection. It included Roman-style sets: silk translucent tunics and vests, shorts, loose-fitting pants and underwear with geometric prints. The looks were complemented with gladiator sandals, wide leather belts, bracelets and pendants.
In 2012, the second capsule collection Versace for H&M spring-summer 2012 went on sale. This season, Donatella offered men T-shirts, cardigans and shirts in calm shades, underwear, shoes and accessories. For women, plain, delicate cocktail dresses were also created. pastel shades, outfits with fruit and vegetable prints, swimsuits, dressing gowns, jewelry.
In 2013, Versace entered into an agreement with the Spanish football club Real Madrid to create clothing sets for official events. The fashion house produced uniforms (suits, jackets, shirts, shoes and ties) for team members and coaching staff.
In 2013, the fashion house, in collaboration with the Los Angeles design studio Haas Brothers, released a capsule collection of clothing, accessories and interior items. It included business card holders, iPhone 5 cases, belts, bracelets, T-shirts, shorts, evening bags, a mirror, and leopard-shaped souvenirs.
In 2016, Russian model Katya Ledneva became the face of Versace Jeans.
A fashion house in every sense of the word, Versace is an empire of design, vibrant colors and an eternal celebration of beauty. Over its many years of history, the fashion house has experienced many ups and downs, and the more joyful is the fact that Versace now occupies a leading position in the fashion industry.
Versace Fashion House: history/h2>
In 1978, the Versace fashion house was born, founded by Gianni Versace together with Santo, his brother’s name, and Donatella, his sister. Soon, a boutique was opened for the first time in Milan with a newly created women's collection, and in the fall of 1978, with a collection for men.
Versace Fashion House: opening of supermodels/h2>
The bright colors and images inherent in the fashion house immediately pleased critics and won the love of fashionistas around the world.
The Versace fashion house created not only new fashion standards, but also standards of the modeling world, so the brand practically introduced into everyday life, it introduced the concept of a top model. Models such as Claudia Schiffer, Cindy Crawford, Naomi Campbell, Linda Evangelista and Kate Moss took part in the brand's shows.
Even those who are vaguely familiar with the world of fashion know the brand’s emblem, namely the head of the Gorgon Medusa surrounded by a ring. This symbol personifies feminine nature, as the designers themselves admit. It is interesting that the drawing is reminiscent of the antiquity of Ancient Greece with its beauty and grandeur.
Versace combines the incongruous, so in fashion collections The brand combines classic shapes with futuristic prints and colors, perhaps this is what makes the brand relevant and extra-fashionable to this day.
Gianni Versace loved the theater and even created costumes for the theatrical production at La Scala.
The brand has several branches from the main collections in the form of Versace Yuong, Versus and V2. The brand also produces cosmetics, perfumes and even furniture.
Versace Fashion House: the murder of Gianni Versace/h2>
On July 15, 1997, Gianni Versace was killed, he was shot by a psychopathic maniac in his own home. There are still many rumors about the death of the eminent designer; some believe that the murder was ordered, others that it was just an absurd accident.
Versace Fashion House: brand heritage/h2>
After Gianni's death, the public begins to bury the entire Versace empire in advance, but, despite the real tragedy, Donatella Versace, having headed the company, not only kept the brand afloat, but also increased its success. Perhaps it was the reverent attitude towards the old traditions and heritage of the fashion house that helped Versace become one of the most recognizable fashion houses in the whole world
We are all familiar with this famous Italian brand; most of us have outfits, accessories or perfumes from this brand. But not all of us know the history of the Versace brand and its development. It is for this reason that we decided to take you closer to the history of one of the most famous fashion houses in the world.
The story of one young man.
Gianni Versace is one of the most famous Italian companies that produces a line of fashionable women's and men's clothing and other luxury goods, which include: luxury cosmetics and perfumes, accessories, jewelry, watches and interior items, namely ceramic tiles and bathroom accessories, dishes. The company dates back to the 70s of the 20th century. The founder of the brand was fashion designer Gianni Versace, and now his sister Donatella Versace takes the place of the head. The company's logo is the head of the Rondanini jellyfish. This logo is present on absolutely all items released under the auspices of this brand.
The history of the brand, first of all, began on December 2, 1946, when a son was born into the family of professional dressmaker Francesca Versace, whom she named Gianni. Together with his mother, the boy spent most of his time in the sewing workshop, where his mother worked. Perhaps this moment in the life of the future fashion designer served as the main impetus for a future career in the fashion field. At the age of eighteen, Gianni goes to work in the same workshop. It was there that he developed his first clothing line, fashionable at that time, in which he was very successfully able to combine all the fashion trends of that time and a vision of good taste and style. At that time, the young man was able to invest all his talent in his favorite business. By the way, Gianni’s working visits to England, France and Belgium played a huge role in studying the main fashion trends of those times. Over six years of working with his mother in the workshop, the guy became very attached to this business. Plus, his mother’s reverent attitude towards her favorite work made Gianni fall in love with this craft.
There were two more children in Gianni's family, his sister Donatella and brother Sancho. That is why the mother did not single out any of the children, paying equal attention to all of them. That is why the future fashion designer set himself the goal of earning special attention from his mother.
Thanks to working with his mother, he learned how to drape fabric very professionally. Only his mother could do it so successfully. That is why Gianni himself will later declare that only in spite of his mother did he learn not only to see, but also to feel how the fabric itself lays down.
The story began to develop one fine day, when Versace himself could not even suspect it. A wealthy Italian businessman called the studio where he worked, who accidentally learned about the talented young man and decided to offer him cooperation. Thanks to this businessman and talent, Johnny Versace became known to the whole world.
When the guy turns twenty-seven years old, he has already worked closely with famous fashion houses, one of which was the James Callaghan fashion house. It was this cooperation that became the foundation for the development of Gianni’s Milanese career. The solo career of the talented fashion designer did not take long to happen, and already in 1978 he opened his own personal company, which he called the Gianni Versace fashion house. Under the same name he creates and new collection clothes. Together with Johnny, his sister and brother start working in his new company. In the same year, he opens his first clothing boutique, Gianni Versace, where he presents his collection of women's and men's clothing from the Versace brand. This very moment became the main point of the beginning of the brand’s history.
Versace style.
The designer's first collection of women's clothing expressed all the sexuality and frankness of the female image. It included unusual short skirts, noticeable cleavage and bare backs. Special romantic and sensual corsets have gained enormous popularity. Such clothes have found a huge number of fans and admirers. After all, it is distinguished by its uniqueness, beauty and style.
Later, the manner in which Versace demonstrated his collections provided him with new popularity and fame each time. Each show resembled a unique show, the main guests of which were famous actors, musicians, photographers and models.
Not just clothes.
If a person is talented, then this is felt in everything he undertakes. This is precisely why Versace produced not only clothes for men and women, but also began producing branded watches, accessories, bags, jewelry, and perfumes. He was never afraid to experiment, which is why all his endeavors received a worthy reward in the form of success and fame. Today, the Versace plus brand produces writing instruments and furniture. The brand also owns a luxury hotel.
Afterword.
The life of the brilliant fashion designer was cut short on July 15, 1997. He was tragically killed right on the threshold of his own villa; the exact motive for the murder was never revealed. The killer himself committed suicide immediately after the crime. But the Versace story did not end there. After the death of Gianni Versace, his sister Donnatella took over the reins of the Versace fashion house. It is she who continues to this day the work started by her brother and is a legislator modern fashion and style. The entire line of clothing that this brand produces today is based on the concept invented by the “father of fashion” and this is all thanks to Donatella Versace, who helps this brand to be one of the most recognized in all corners of the planet. Today, the Versace fashion house is boldly synonymous with such concepts as style, fashion and shopping.
Versace is one of the largest fashion houses. It was founded in 1978 and has grown into a thriving company. Now it employs more than two thousand employees worldwide. Nowadays, Versace develops, markets and distributes cosmetics, perfumes, clothing, accessories and high-end home furniture under various Versace Group brands. It is now impossible to imagine that at a luxurious reception none of the guests would come dressed in Versace.
Many years have passed since the tragic death of Gianni Versace, and he is still one of the main authorities in the fashion world. It was he who created the concept of “supermodel”. It was he who made all fashionistas idolize Medusa the Gorgon, because her head is the emblem of his House. The Versace group contains several lines of various products, but the main one is the Gianni Versace Couture line, presented by jewelry, clothing, perfumes, watches, cosmetics and high-end interior items. The cost of clothing from this line can reach tens of thousands of dollars.
A large number of famous personalities are fans of Versace. Michael Jackson was his fan. Versace clothing is worn by Elton John and Elizabeth Hurley. Versace has the “face” of the company, and the company often invites various “stars” for this purpose. For such work, the “star” receives a lot of money and, in addition, she is given clothes from Versace. For example, Madonna, participating in an advertising campaign in 2005, received $10.5 million and had the opportunity to wear Versace clothes for free for two years. IN different time The “faces” of the company were Madonna, Demi Moore, Christina Aguilera, Britney Spears, Halle Berry and Kate Moss
Gianni Versace
Gianni Versace was born on December 2, 1946 in the Italian city of Calabria. Antonio, his father, sold household appliances in a store, and his mother Francesca worked as a clothing designer and had her own salon. Thanks to her, Gianni learned to sew. For six years, Gianni worked with his mother and gained experience. He later said that he learned everything he knows about fashion from his mother. My very first Evening Dress he sewed at the age of 9. When he turned 25, Gianni created a ready-to-wear collection for very famous houses - Complice, Genny and Callaghan.
In 1972, Gianni went to Milan, where he first worked with Florentina Flowers and then with De Parisini.
On March 28, 1978, the presentation of the first collection took place, which featured women's clothing, under the Gianni Versace brand. It was this collection that marked the beginning of the mind-blowing career of its author. Gianni made the head of the Gorgon Medusa the logo of the company.
In the 1980s Versace was developing his own brand of clothing and at the same time working for other companies. In 1981, the first perfume for women, Gianni Versace, was released, and in 1986, the men's L'Homme. In 1989, Gianni launched the couture line Attelier Versace.
In 1982, he became a costume designer at the world famous La Scala theater. Gianni was very fond of theater, ballet and opera. He took part in large quantities wonderful theatrical performances.
By the early 1990s, Gianni had become a popular fashion designer, loved by both the press and the “stars,” including Madonna and Princess Diana. In those same years, he began making glassware and porcelain, as well as furniture.
Couturier received a huge number of different prizes and awards, but his main reward was the love of his fans.
Gianni did not hide from anyone that he had a homosexual orientation. In his homes in New York and Milan, he often spent time with his friends, who included Elton John, Madonna, and George Michael.
On July 15, 1997, Gianni was shot dead in Miami Beach as he left his mansion. This was done by serial killer E. Cunanan, who also had a homosexual orientation. There were a lot of rumors about his death; the Italian mafia and the Versace family themselves were blamed for it. He was buried near Lake Como, and later his ashes were reburied in Milan.
Donatella Versace
Donatella Versace was born on May 2, 1956. in the Italian town of Reggio Calabria. She was ten years younger than her brother Gianni. In the early 70s. Donatella followed her brother to Milan, where by that time he had founded his own fashion house.
She wanted to work in public relations with her brother, but Gianni preferred to see her as his main critic and muse. Santo, their older brother, handled financial matters for the company.
Because of her brother, Donatella entered the world of fashion. In the 80s, Gianni put the Versus youth clothing line in her charge, and Donatella performed her duties as a fashion designer simply brilliantly. It was Donatella who came up with the idea to invite show business stars to fashion shows.
In 1995, Gianni began producing Blonde perfume, which he dedicated to his sister. He gave her the right to distribute Versus, which later became the most popular Versace line.
Donatella has two children - daughter Allegra and son Daniel. In addition, she has two nephews - the children of her older brother Francesca and Antonio. Gianni had several houses in different countries, but Donatella does not live in one place all the time, she changes cities all the time. According to Gianni's will, most of the company's shares passed to Allegra. On her eighteenth birthday, Allegra received seven hundred million dollars from her uncle and houses in Italy and New York. Now she is considered the heiress of the company.
A year after Gianni’s death, the collection of the Versace Fashion House was shown, the design was entirely developed by Donatella. Trying not to go beyond the style created by her brother, Donatella made the clothes more comfortable and feminine, but at the same time retained the luxury and eroticism characteristic of his models.
This collection was received rather coldly by critics, but Donatella continued her work and at the moment she is considered a fashion designer recognized throughout the world.
In addition, she is involved in other business sectors. The Versace family owns several luxury hotels in the UAE and Australia. Sometimes Donatella appears in small roles in films dedicated to fashion.
On December 7, 2005, the Woman of the Year Award ceremony took place in Leipzig, where Donatella Versace received the award in the Designer of the Year section.
In 2008, Donatella wanted to become a confectioner and released Haute Couture chocolates.
In 2008, Donatella was awarded the title of “World Fashion Superstar”.
Perfume
The founder of the brand was Gianni Versace back in the early 90s. brought casual denim clothes with matching scents to the catwalk. This happened for the first time in the history of fashion. The perfume “denim” line from Versace includes eight fragrances. Each individual fragrance has a bottle that matches it in color.
After Gianni's death in 1997, his sister Donatella took over the company and continued to develop the perfume line. The newest women's fragrances from Versace feature fresh shades of the most delicate floral bouquets. In 2006, the Bright Crystal perfume was created, which is suitable for elegant women.
In 2008, perfume for men “Versace Pour Homme” was released, which Donatella dedicated to Gianni. This fragrance is well suited for temperamental, self-confident men.
All Versace perfumes are distinguished by a combination of modern and classic trends. We can talk about this perfume for a very long time. It doesn't matter what perfume you use, it will suit you equally well. A wonderful perfume from Versace energizes you. Here are some descriptions of the brand's scents:
Versace Versens are created for temperamental women. Its main notes are green mandarin, narcissus, jasmine, bergamot, prickly pear, cardamom, sandalwood, olive, musk and cedar.
Versace New is a truly luxurious scent. Their owner will be able to charm any man she meets. The main notes are black currant and lilac flowers, jasmine, orchid, vetiver, lily, cashmere wood, musk, cedar and lotus.
Perfume and eau de toilette for men Versace Eau Fraiche is in a bright blue bottle. This is a lightweight version of Versace Man. Designed for cheerful optimists.
Versace Bright Crystal perfume has been created for elegant women, with a refined, expressive aroma. In the collection of the Versace fashion house, this woody-floral fragrance is a real jewel.
Versace Crystal Noir is a very sophisticated feminine fragrance. It can even be considered ideal, it is created for mysterious women, brilliant, self-confident women. The aroma has notes of gardenia and amber. At the top of the rectangular bottle is a cap made in the shape of a black diamond.
The Versace Woman fragrance for women has fruity and floral notes. The aroma of lotus flowers gives the perfume a special uniqueness. The notes of this fragrance are plum, woody Lebanese cedar, raspberry, amber and musk.
Versace Dreamer men's fragrance is made for real men. It has notes of tobacco and is intended for strong and persistent men.
And the Baby Rose Jeans fragrance is made specifically for young girls. Fresh floral notes include sandalwood, mandarin, vanilla and violet.
Accessories and more
Bags
The popular fashion house Versace is still famous for its exquisite collections of accessories. Versace bags always delight women.
The Versace fashion house began producing bags more than 30 years ago. They instantly won the favor of the most picky fashionistas. Bags were made in black and white colors and decorated with gold fittings. In addition, they featured the company logo - the head of a jellyfish. This bag could be taken both to a business meeting and to a special ceremony.
The collection of Versace bags includes items made from multi-colored leather and suede in unusual colors. The bags are decorated with large stones, beautiful metal decorations, etc. Eat small handbags from crocodile skin.
Jeans Couture youth bags look great - lacquered, bright, bags with intertwined leather stripes, etc. Their main colors are black, blue and gray.
Versace bags are good for everyday use. They are practical, lightweight, and chic at the same time. Every woman has the opportunity to find among this variety of shapes and colors a bag that suits her, which will make everyone look behind her with envy.
Dishes
Rosenthal porcelain began to be produced 120 years ago. Quite quickly, these products took a leading place in the tableware market. In the best houses in the world you can find dishes and accessories trade brand Rosenthal. Since 1992, glass and porcelain products from the Versace brand studio have been added to the list of manufactured products. The best Rosenthal designers together with Donatella Versace are working on the development of these products. These manufacturers produce the following products - porcelain and cutlery.
Tile
Versace Venere ceramic tiles were shown for the first time at the MOSBUILD 2011 exhibition. She made a huge impression on all visitors to the exhibition.
This is not surprising, since Versace Venere tiles are real luxury. Ceramic tiles include beautiful decors that help create harmonious image. For example, Versace's jellyfish, against a background of gold foil, is the embodiment of sophistication.
By purchasing Versace Venere tiles for floors, people get the kind of interior that any connoisseur of the classics dreams of. Floors lined with such tiles will be an object of pride.
Photo collection of dresses
Years of life December 2, 1946 (Reggio Calabria, Italy) - July 15, 1997 (Miami Beach, Florida, USA) Education Practical: from early years worked in an atelier at the Francesca Versace Elle clothing store, owned by his mother.
Achievements Created a fashion empire and one of the most recognizable symbols of the luxury fashion segment - the logo in the form of the head of the Gorgon Medusa. The brand produces clothing, shoes and accessories, as well as perfumes and even interior and design objects.
On January 17, a new season of “American Crime Story” starts around the world (and a day later in Russia), which this time tells the story of the death of Italian fashion designer Gianni Versace, who was killed 20 years ago on the threshold of his home by the psychopath Andrew Cunanan. The tragedy caused a real shock in society. Of course: one of those who created the fashion of the 1990s died. He himself often said that he built his own company in the image of a family - a business model from the Italian Renaissance: “You can trust them. You can fight with them and still be loved.” Versace was also loved outside the family - the designer received recognition in completely different circles of the fashionable layer cake: he was respected by professionals, fashionistas, and intellectuals - each for his own. The former for their commercial acumen, the latter for always pleasing, the latter for their courage.
.jpg)
Today exhibitions, music, books and films are dedicated to him. The Assassination of Gianni Versace: American Crime Story was not endorsed by the brand (read: family), but that only adds to its resonance. In honor of the premiere, we recalled some of the designer’s achievements that most strongly influenced the development of fashion and culture.
Made explicit sexuality popular
In an interview, Versace recklessly said that he makes “clothes for escort girls.” Later, he was reminded of this phrase more than once, but the fact is undeniable - the fashion designer did everything to ensure that sexuality on the verge of vulgarity came into fashion for many years. Anatomical slits on dresses, thin heels, tight dresses and trousers - all this has become a set of brand clichés.
.jpg)
Eloquent proof of how popular his slip dresses were, revealing most of the body, was captured in the film “Showgirls”: it was the Versace dress that the young dancer Naomi dreamed of buying (and did buy) with her first serious fee. Created the symbol of Russia in the 1990s - a crimson jacket brand, launched in 1979, introduced raspberry-colored jackets. The design was loved by the most successful businessmen new Russia and it was these that they brought as souvenirs from Europe. Well, Chinese fashion workers created more accessible versions for those who were still at the beginning of their careers.
There is also another version, a linguistic one: about the slang “raspberry” and how well the color of jackets fit into the set of rules of the Russian mafia. One can only guess what happened in reality.
Linked fashion and pop music
.jpg)
The first to suggest wearing leggings instead of trousers
Today it’s hard to believe, but before Versace, no one thought of suggesting that women wear leggings instead of trousers. The designer not only suggested this, but managed to make the “leggings + stilettos” combination trendy for many years to come.
Initially element men's wardrobe he decorated with the prints for which he was famous: leopard skin, gold chains, Gorgon Medusa, works based on Warhol - leggings were covered with patterns so bright that fashion editors did not hesitate to call them kitsch. But the public simply adored them.
Began the era of top models
As if sensing, or rather contributing to the onset of the era of overconsumption, Gianni Versace managed to reshape even the models, adding the prefix “super” to them. He invited photographers behind the scenes of shows, gave interviews to journalists, standing in the frame with his favorite models, came out to the public after the show hugging fashion models and, it seems, did everything to make these girls become celebrities.
Largely thanks to him, Linda Evangelista could afford to “not get out of bed for less than 10 thousand dollars” and it was thanks to him that a whole caste of top models of the 1990s appeared, five of which were Naomi Campbell, Claudia Schiffer, Helena Christensen, Carla Bruni and Cindy Crawford took part in the spring-summer 2018 show, which Donatella dedicated to the 20th anniversary of the death of her brother.
