Jewelry house esthete. Estet Jewelry Factory (all cities in Russia) reviews from clients, employees, employee reviews of work, address, phone number, prices Estet Jewelry Internet

The Estet company is one of the leaders in the Russian jewelry industry. The structure of the enterprise includes the Estet jewelry factory, a network of its own jewelry stores and several jewelry brands that it develops in the Russian and international markets. All structural units of the company today are united under the heading Gevorkyan Jewelry Group .

Jewelry factory Estet - from a small workshop to large production

The history of the Estet plant is in many ways similar to the history of many successful enterprises created in our country from scratch.

The jewelry house began in 1991, when the Estet company was created on the basis of a family workshop. The first jewelry was created from cupronickel and semi precious stones. In 1994, following increased demand, the jewelry company began producing jewelry made of gold and precious stones. In 2000, jewelry with diamonds appeared in the Esteta catalogue, and in 2007, silver items. In 2007, the jewelry company acquired its own 7-story building in Moscow at 4 Vetkina Street, which became a production site, an exhibition hall and a reception house at the same time.

Today the Estet jewelry factory is one of the largest production facilities in Europe. The plant has modern equipment for the production of all types of jewelry. The company has its own cutting plant, which allows it to produce diamonds independently.

The Estet jewelry house actively cooperates with large international companies and introduces foreign jewelry brands to the Russian market. In 2010, the company, together with the Swiss PROTIME Ltd. founded the company ProTime RUS, which distributes watches of famous Swiss brands in Russia.

The company actively participates in major jewelry exhibitions and industry events, publishes the Esthet magazine, and also regularly independently organizes various thematic events. Since 2011, the Estet premises have regularly held Estet Fashion Week, with the participation of leading Russian and foreign fashion designers.

Jewelry from the Estet factory and its brands

The company produces about 25 thousand items jewelry. The catalog of the Estet factory includes both simple inexpensive jewelry and designer works of absolutely amazing beauty and complexity of execution.

Today, the plant’s products are manufactured under two brands that the company develops:

• premium-level jewelry GEVORKYAN Fine Jewelery (instagram @ gevorkyanjewelry)

Products produced by Estet have received many awards and nominations at Russian and international exhibitions.

In 2013, the ring “The Secret of the Swan” from the Estet House received the main prize “For Outstanding Design”
on international competition International Jewelery Design Excellence Award in Hong Kong.

Jewelry products from the Estet factory are presented in the network of branded showrooms, as well as in the stores of numerous company partners in Russia and abroad.

Showcase

The official biography of the Estet jewelry factory began in 1991, when the then very young Gagik Gevorkyan began working in the family jewelry workshop. His abilities as a jeweler were revealed very quickly, but his innate leadership abilities helped him make the family enterprise a large and prosperous business. The main criterion for creating jewelry for him was the price, but at the same time he did not forget about the quality of the created jewelry.
The company's catalog was constantly expanding, and very soon the small family workshop gained authority and recognition in Russia. More and more people wanted to buy a ring from the Estet jewelry factory. more women, and semi-precious inserts added even more charm and exclusivity to the jewelry. Further emphasis was placed on earrings, crosses, pendants, brooches and bracelets, filling the online store’s catalog with more and more variety. The artist of the jewelry company, Robert Melkumyan, is especially successful in making jewelry with cupronickel. The mysterious stone cannot leave anyone indifferent, and the longer you peer into its depths, the more your passion for brooches, rings and earrings increases.
3 years after the start of their creative journey, the company’s designers and jewelers began to successfully work with silver, and the new brand name “Estete” fit into the overall concept perfectly. Very quickly, all the company’s jewelry began to meet the same corporate style and the highest quality.

In 1994, the plant’s assortment was already represented in all major categories, and the number of exclusive models of rings, earrings, brooches and bracelets was constantly increasing.
The next stage in development was jewelry made of gold and precious stones. And by the new century, Estet had already mastered the production of impressive jewelry with diamonds.
To understand the full scale of development of the Estet jewelry factory, you only need to know that in 2006 the company entered the TOP 5 of the largest jewelry production facilities in the country. And the designers of Estet moved to the next stage of development - the production of exclusive jewelry. They did it so successfully that jewelry world professionals immediately gave the collection the highest marks. At the same time, prices for the mass segment of products remained at the same level, allowing every jewelry connoisseur to purchase for himself or loved one luxury jewelry from the Estet jewelry factory.

Wedding rings, luxurious brooches, exclusive earrings, openwork bracelets, massive necklaces - all this is presented on the company’s official website. Some models are made in limited quantities, so if you buy such a piece of jewelry, you can be sure of its uniqueness. Unique collections of exclusive jewelry - “trick” jewelry house“Estete”, and while others are churning out products for the mass market, “Estete” creates unique jewelry, placing them in its catalog so that everyone can immediately purchase the model they like.
In order to remain among the leaders for many more years, the Estet jewelry factory relies on the luxury of precious metals and the masterly craftsmanship of jewelers. Craftsmen can truly create jewelry according to any (even the most complex) sketch, and at the same time the price for such a ring, earrings or bracelet will be an order of magnitude lower than that of other companies. The elite assortment immediately attracted the attention of high-status clients who want to pay money only for the best, so the factory’s designers monitor new items in the world of jewelry fashion every day in order to be the first to set the tone and release those jewelry that are currently the most in demand. Jewelry with enamel inserts has become especially popular in recent years, but diamonds, rubies and sapphires will never go out of fashion.

The unique style of jewelry from the Estet jewelry factory creates a symbiosis of chic and elegance, ancient traditions and modern fashion, classical and avant-garde motifs. Combining the incongruous, the jewelry brand constantly improves the quality of its products, which immediately wins the trust of even the most demanding customers. The quality of the “highest standard” is a mandatory condition, without which not a single stage of the production of jewelry from SW “Estet” can take place. Quality control is multi-stage, so the output is impeccable models of rings, earrings and bracelets. There are no flaws in them, and the delicate artistic taste of the designers is ideally embodied in jewelry by talented jewelers. Quality control of jewelry is carried out not only by professional equipment, but also “live”, when experienced jewelers carefully evaluate each element of a jewelry masterpiece.

Each piece of jewelry from the Estet jewelry factory goes through 5 stages of control:
- at the stage of casting the product,
- at the installation stage,
- at the setting stage,
- at the electroplating stage,
- in the warehouse.

"Quality of the highest standard." This is what their creator says about his jewelry. And he won't settle for anything less. Moreover, everything is created exclusively from domestic raw materials by Russian craftsmen.
Every year, the Estet jewelry factory produces more than 1.5 million pieces of jewelry. This quantity makes it possible to regularly fill online store catalogs with new products, and adds credibility to the brand. Not every jewelry factory has such capabilities, and Estet is also thinking about expansion.
The production facility has a full production cycle, which requires a powerful technological base. Any individual order will be executed with the highest possible quality, and all customer wishes will be fulfilled. At the same time, the plant will undertake the production of even the largest batch of jewelry, fully guaranteeing strict completion by the specified deadline.
To reduce the price of jewelry, the company invests a tenth of its income every year in improving the manufacturing process. These innovations make it possible to reduce the cost of jewelry, and therefore their price decreases.

The concept of “custom assortment”
To increase business efficiency and at the same time satisfy the needs of each client, the Estet jewelry factory offers services for the development of a unique and luxurious assortment, and then carries out the entire production cycle of jewelry created in 3-D format. The customer acquires all rights to the collection, becoming its owner. You can order both limited quantities of exclusive jewelry and very large quantities of jewelry for the mass segment.
If the buyer already has a sketch and wants a luxurious piece of jewelry to be made based on it, the factory will help in realizing this desire. Typically, large jewelry corporations do not want to fulfill single orders, preferring to mass-produce the most popular models of rings, brooches, pendants and bracelets. But “Estete” prefers to develop its service so much that each client, turning to them, receives “his own” jewelry.
Gevorkyan inextricably links the success of his enterprise with the professionalism of his team. They work within the walls of the factory the best masters jewelry business, who wholeheartedly support the prosperity of their brand. And it may sound a little pretentious, but that’s exactly what the president thinks. And he has something and someone to be proud of, because jewelry from the Estet jewelry factory has more than once been recognized as the most luxurious and highest quality at various exhibitions.
And grateful customers, each time buying jewelry from Estet and comparing prices with similar products from other brands, always returned here again and again. And better recognition for your work trademark doesn’t want to. It’s a little pretentious, but that’s exactly what the president thinks. And he has something and someone to be proud of, because jewelry from the Estet jewelry factory has more than once been recognized as the most luxurious and highest quality at various exhibitions.

And grateful customers, each time buying jewelry from Estet and comparing prices with similar products from other brands, always returned here again and again. And the brand doesn’t want better recognition for its work.

Hello everyone, my dears, today I will tell you about the esthete jewelry factory and its products.

– stylish Golden ring with an interesting design. Unusual things are very popular now, and rings in this style are generally a trend in 2016.

It is rare to make such rings in gold. But I was lucky to find on the website of the Kharkov Jewelry Factory, he is an esthete :) The purchase procedure on the website is standard - I filled out the form and they called me back. We clarified the order details and shipping information by phone. I paid for the purchase directly to the card. Delivery by Russian Post took 2 days. The ring was well packaged and included a sales receipt and warranty. Tags are attached to the ring; on the ring itself there are factory and hallmark stamps.

The decoration is in perfect condition. The quality of work is at a high level, everything is smooth, transitions are smooth. There really is nothing to complain about! I've been wearing the ring for more than six months and only now I decided to write a review. During wear, the ring did not lose its appearance, nothing fell off or turned black. But with good gold it should be so :) The only thing is that I was a little mistaken with the size and I wear it on ring finger left hand, although I planned to wear it on the middle right hand. Well, it’s okay, I’ll lose a little weight and I’ll be able to wear it there too:) Every woman who loves herself should wear beautiful jewelry. Since this is one of the most important attributes of a woman’s beauty. Well-groomed hands and plus beautiful rings will add prettiness, femininity and well-groomed appearance to your appearance.

All kinds of decorations. I already have several gold sets of rings, earrings and necklaces in my collection; he also gave me many beautiful rings with sapphires, diamonds, precious stones, and a couple of pairs of earrings with rubies. I am very pleased when my husband gives me such gifts and pleasantries. Then I feel like a real woman. First of all, I trust such beauty to only one company - an esthete jewelry factory. I know that there is a high alloy gold, high-quality work of jewelers, a large selection different designs decorations My husband orders for me only through their website in the store at the factory. Firstly, it is much cheaper, since you can purchase the product almost at manufacturer prices.
There is a system of cumulative discounts, and simply discounts on products up to 30%. It is very profitable and cheaper than in regular jewelry stores. The product arrives the next day after ordering, you can also order the product to be made to order according to your wishes. The consultants in the store are very attentive and responsive, they can recommend something interesting and answer all questions. Never had any problems with sizes. always if I ordered size 21, it fit me exactly and there was no need to make it smaller or larger. In this store you can find everything your beautiful soul desires, earrings and bracelets, necklaces and rings, brooches and even religious jewelry, chains, watches and even products for the smallest children, such as charms, you will not find this in any store. There are also many products for men. They work with different metals and silver and gold and platinum and non-precious metal. They simply have very high quality budget stuff that does not oxidize, does not turn yellow and lasts a long time.

My husband gave me my last ring for our 5th anniversary. life together. It is quite simple, gold with colorless topaz. The fastenings are made quite neatly, tightly and do not cling to clothing. The size suited me right away, there were no problems with that. It contains 3.1 grams, it is quite thick and does not bend when exposed to external factors. Looks beautiful on the hand, very gentle and feminine.

“Jewelry making is like art.” The president of the Estet jewelry company, Gagik Gevorkyan, made this phrase his motto, charging his colleagues with jewelry enthusiasm. A creative atmosphere surrounded the head of the most exclusive jewelry house in Russia from childhood. The boy took his first steps in the jewelry business under the guidance of his father, and then found the potential to continue and develop the family business on a national scale.

The first jewelry today seems “antediluvian” to the jeweler, but they helped the talent to reveal itself and the master to understand in which direction he needed to move. Jewelry production has become the work of a lifetime, and the Estet house does not allow itself to waste time on trifles. Gagik Gevorkyan always wants more: he understands that stopping means death, which is why the Estet jewelry house has been occupying top positions in the Russian jewelry ranking for many years and is not going to lose ground.

The desire for self-improvement helped to very quickly create a real jewelry empire. But at the same time, the director always emphasizes that the most important in his “house” are craftsmen and jewelers, and businessmen and businesswomen are only a vital necessity for the successful functioning of the company.

All jewelry from the Estet factory is created to bring joy and aesthetic pleasure. Owning such luxurious jewelry helps women and men gain the necessary confidence in their life position. Gold rings, pendants, earrings and bracelets prove a person’s status, distinguishing him from others. The happy looks of customers, their exclamations of admiration and the original genuineness of these feelings gives the Estet jewelry company the strength to create new collections of jewelry. The company’s jewelry catalog on the official website is already filled with hundreds of expensive and exclusive models, but everyone will be able to find and buy exactly the jewelry that fits their budget. Prices for jewelry from the Estet jewelry house are democratic and balanced, since the company prefers sure stability rather than short-term gain.

In his youth, jeweler Gevorkyan constantly gave his jewelry to acquaintances and friends, testing his understanding of luxury and laconicism on them. He received a lot of tips in his time, and then learned to sense jewelry trends, highlighting key points and weeding out everything unnecessary and empty. As a result of such an unusual experience, the Estet jewelry house was created, incorporating all the best, both classics and modernity.

The first workshop of the Estet jewelry house was more like an author's studio. The closest people worked on an area of ​​10 square meters, and the room contained not modern jewelry equipment, but standard workbenches. But even despite such inconveniences, the company was able to prove to its customers that jewelry from the Estet jewelry house is of the highest quality.

In order for the empire to grow, Gevorkyan spent a lot of time on business trips. He understood that only reliable business partners will be able to take the still family enterprise to a new business level. And his bet worked: as soon as foreign colleagues appeared at the Estet jewelry factory, sales increased significantly. The authority of the jewelry house was based solely on the passion for the craft of the founder. Eloquence and determination bore fruit, and new jewelry released every season turned “Aesthete” into an icon jewelry style Russia.

As for financial issues, it was not easy at first. Gevorkyan had to borrow, take out loans and loans, and spend all his savings to the last penny. Many considered this frivolity, but Gagik firmly believed in his destiny. He couldn’t imagine himself in another industry, so he didn’t have any particular doubts about the correctness of his actions.

Only a few years passed, and the cozy small jewelry workshop simply could not cope with the influx of orders that came from all over the country. It was urgently necessary to create logistics and increase production space. At the same time, the creation of modern jewelry required a fundamentally new approach and the latest equipment.

The craftsmen went to other countries to gain experience, the plant moved to a large institute building. And it took a huge amount of effort from the entire working team to turn empty and lifeless premises into a kingdom where expensive and exclusive jewelry is created. They were afraid of the famine, but they did their best, as a result of which the pride of the jewelry house became high-tech equipment that gives amazing results in terms of quality.

Gevorkyan calls his main trump card and guarantor of success labor collective. Without the efforts of each individual and the company as a whole, nothing would have been achieved. The selection of jewelers took place in several stages, and the final word always remained with the manager. After the conversation, he always clearly understood that he really was a creator from God, and who simply came to work his working hours without worrying about the result obtained.

Gevorkyan puts forward the most stringent demands on his jewelers, financiers and technologists, but at the same time he will never demand anything that he could not fulfill himself. Such discipline at the factory affects the quality of jewelry. Rings, earrings, bracelets and pendants from Estet are impeccable, and their popularity is growing and growing.

Gevorkyan also chose the name of the jewelry house for a reason. Thus, he proved his true respect for those who chose jewelry as their destiny. Talent multiplied by perseverance, skill multiplied by diligence - these qualities give amazing results. Moreover, talent must be developed.

This is the secret of the success of the Estet jewelry house.

The world of jewelry is a special land of grace and style. This is exactly how the founder of the Estet company, Gagik Gevorkyan, positions his business. His path to jewelry art began at the school, where Gagik showed himself to be a real artist, was among the best, but always strived for more. Gagik Gevorkyan never tires of repeating that, first of all, he is an artist, and only then a businessman. The head of the modern jewelry company Estet started his business in a small room, where he gathered a team of like-minded people with whom he created the most original jewelry.

The first products literally immediately found their admirers, and every day there were more and more of them. This made Gevorkyan think about expanding his business.

It was not easy, he had to borrow money, but soon the businessman found premises and installed the necessary modern equipment. By this time, production was already very popular among consumers. The jewelry factory gained strength every year, increasing its potential and expanding its range. The question arose about expanding the retail network, the management thought about creating a franchise network for the Estet company. And this idea was a success; today Estet’s jewelry production is known in many regions of the country and the network is constantly expanding.

Franchising

A new stage in the development of the company was the creation of the “Esthete Avenue” jewelry street.

Estet Avenue

It is the activity of this store, according to its founder, that is an indicator of the success of the plant. Today, out of 10 who enter the store, 8 leave with a purchase. Having gone through a difficult path from a student at a jewelry school to the chairman of the Guild of Jewelers of Russia, who today is the chairman of the Estet company, Gevorkyan is making every effort to revive the former glory of the jewelry art of Russia, and Estet, the jewelry factory, helps him in this. Catalog and prices available for everyone.

Jewelry factory Estet

Esthete

The Estet jewelry factory has been known for 20 years as a reliable partner and fashion brand. In creating jewelry, the company's management focuses on the best traditions of the past and fashion trends, characteristic of fashion jewelry. The indisputable advantage of production is the use of modern equipment, manual labor And latest technologies. When working on new collections, designers manage to combine tradition and fashion, chic and classic, avant-garde and elegance. Due to the high requirements for the technological process, the products are of high quality. Control is carried out literally at every stage of production, the result of this approach is high popularity among connoisseurs of reliable, practical and aesthetic jewelry from Estet, a jewelry factory with its own catalog and prices.

Estet's high-class designers create real masterpieces of jewelry art, which reflect beauty and skillful technique. The company's craftsmen are constantly improving, using different variants stone cutting. By the way, only high-quality materials that have undergone careful control are used as raw materials for jewelry. Experts check the compliance of metals with the norms and GOST requirements for expensive metals. The list of stones that are relevant for Estet’s production includes not only popular diamonds, but also synthetic analogues of precious stones.

The modern Estet plant produces one and a half million products per year, which are produced in a full cycle production facility. At the same time, craftsmen focus on consumer requests, offering a wide variety of collection designs.

Collections

The company is ready to accept custom-made products based on customer sketches. Every year, the Estet plant uses 10% of its profits to develop innovative solutions that improve product quality and improve logistics. At the same time, the cost of goods is reduced.

Jewelry Factory

Modern production Estet is not only a jewelry factory, but also products of two brands. GEVORKYAN offers 19 collections of premium jewelry. Each of them is a beginning or a continuation family traditions, since the collection features items given as gifts on occasion. It is these kinds of jewelry that are passed down from generation to generation; they preserve the memory of their ancestors. Rings, earrings, brooches from the GEVORKYAN collection are a sign of gratitude, love, and respect. Uniqueness is an integral part of products that will become not only a source of pride, but also a collection item.

ESTET Moscow is another brand of the company that was created in Moscow. Its author is a jeweler from America who was educated in Italy. His choice of Moscow for the implementation of his jewelry ideas and plans was not accidental. This city inspires the creation of unique products. The products of the jewelry factory of this brand have the following advantages:

• use of SMART design, which achieves the ideal combination of weight and strength;
• multi-stage quality control.

In addition, the products are characterized by luxurious design, impeccable quality, and uncompromising control carried out by the famous French jeweler Vincent Boyadjian, who at one time supervised the manufacturing process of products at Cartier factories. In every piece of jewelry from the Estet jewelry factory lives the soul of the artist whose design the product belongs to.

Catalog and prices

Estet - a jewelry factory offers different options for purchasing its products. To do this, you can contact retail stores or the company’s official website.

For those looking for something specific from the brand's collections, simply select the name of the collection in the brand section. You should click on the Show product filter section.

Each client can optionally set search parameters. You can take as a basis:

• type of metal or product;
• insert type or size.

By clicking on the product he likes, the buyer will receive information about its characteristics, including metal, purity, and weight. Those who have questions are asked to fill out a special form indicating their phone number. Consultants will definitely call you back and give a free consultation. In the same way, you can reserve a product in a store, which is valid at the factory. In the catalog, prices for such products are budget-friendly.

Product Information

Another option is to go directly to the product catalog of the Estet jewelry factory. The list includes not only traditional earrings, pendants, rings, but also cufflinks, watches, and bracelets. You can set the price in the filter, which will greatly facilitate the search for jewelry. By clicking on the section with the type of jewelry, the user receives information about the merits of the product, production features and other information that Esthet, a jewelry factory, can offer. You can find out the catalog and prices here, do not go to another section.

The catalog offers not only products made from expensive metals and precious stones, but also jewelry made from Murano glass, which has become increasingly popular in recent years. Glass perfectly emphasizes the advantages of silver and looks elegant with gold. The factory offers different prices in the catalogue. For example, you can find quite affordable ones, or you can give preference to premium products. In the latter, special attention is paid to the cutting of the stone, which is most often precious, gold of the highest standard. Designers always create new masterpieces without repeating the design or finishing details.

Having turned to the products offered by the Estet jewelry factory, customers are invariably satisfied with both the large assortment and the excellent quality of the products.