Changes in fashion houses occur in different ways. There are long strategic maneuvers, exciting rumors, anxious discussions. And there is a blitzkrieg, when the place itself suddenly becomes vacant and is filled by a designer who not only did not appear on the list of applicants, but is generally unknown to anyone. This is exactly what happened at Gucci.
No sooner had the sighs subsided over the rapid departure of Frida Giannini, who worked at Gucci for ten years, than, contrary to forecasts, Alessandro Michele took her place, one of the most enviable in the industry. This name meant nothing to anyone. A graduate of the Rome Academy of Fashion and Costume, he worked for Gucci for twelve years, the last three of them as Giannini's right-hand man. He was believed to be in charge of accessories. True, accessories at Gucci have always been almost more important than clothes, and he began his career as an accessory designer at Fendi. All the more striking was his debut, which clearly marked not just a stylistic revolution at Gucci, but also a turn from the brand’s traditional focus on accessories to fashion ideology.
SILK BLOUSE, WOOL AND SILK TROUSERS, LEATHER BELT, SANDALS FROM LEATHER AND ASKARK BARREL, ALL GUCCI
Giannini continued the legacy of Tom Ford. In their interpretation, Gucci is a brand of jetsetters, sleek, tanned, proudly carrying their trained bodies in heels. There was not a shadow of irony in their clothes, always perfect bearing and a triumph of glamor with a flavor of the 1970s, the golden age of Gucci. What we saw during Michele's debut fall/winter 2015/2016 collection was shockingly the opposite. Flat-chested teenage girls with pale faces and loose hair parted in the middle, wearing almost masculine baggy trousers and shirts; silk dresses with asymmetrical pleated frills, as if from a grandmother’s chest; overcoats and fur coats made of precious fur, belted with a simple belt, like a dressing gown; berets and blouses with frills from the wardrobe of Parisian bohemians. And finally, unheard of audacity - flat shoes, sandals and lovely lace-up ballet slippers. All things looked deliberately casual and vintage. It’s as if the designer wanted to erase from our memory the uncompromisingly polished image that his predecessors cherished. “I want to offer a different way to talk about sexuality, and the word itself is hopelessly outdated. It’s much more correct to say “sensuality,” he later explained.
ALESSANDRO MICHELE AT THE GUCCI CRUISE 2016 SHOW
It was in this sensual, unpretentious look that the thoroughbred Charlotte Casiraghi walked down the Cannes carpet in May in a colorful dress made of pleated silk, fluttering in the wind like a child’s sundress, and fashionista Sienna Miller in a multi-layered grayish-pink, reminiscent of post-war outfits, and immersed in emerald - green black beauty Lupita Nyong'o. Next to the girls in Gucci, everyone else suddenly turned out to be overly solemn and elegant. The red carpet has always been the most important component of the brand’s image, and the fact that all these romantic and easy-to-handle items became hits at Cannes turned out to be a signal for the emergence of the fashion community’s selfless love for the new designer.
So he approached the show of the cruise collection in New York as everyone’s favorite. It became a logical continuation of the previous one: bourgeois suits like those worn by Buñuel’s heroines, again lace and pleating, soft bows and loose frills. And also a variety of prints. As Michele said: “I hate it when there are only two or three patterns in a collection. It’s better to let a woman spend five hours in a boutique choosing a coat or blouse. I prefer that she has a choice, like in a toy store.”
WOOL PULLOVER WITH WOOL AND SILK APPLIQUE WITH RHINESTERES AND BEADED, LACE DRESS, SILK BROOCH, WOOL BERET, ALL GUCCI.
Diversity mixed with negligence is the ideology of the new creative director of Gucci, Alessandro Michele. Another thing is unclear: how did the management of the Kering conglomerate, which includes the brand, go about this? After all, the designer openly says: “I love Haute Couture, but another part of me is crazy about street style. Divas of the past like Princess Irene Golitsyna knew how to feel the spirit of the times - I’m sure today they would draw inspiration from the street.”
Perhaps the litmus test was the success of another, no less significant Kering ward - Saint Laurent, led by Hedi Slimane, which showed: we are tired of traditional luxury, of serious things devoid of self-irony and subtext.
We want memories, and that's exactly what both designers Slimane and Michele offer. “My mother worked as a film production assistant and was an eccentric Roman fashionista, in her time everyone in the industry was incredibly stylish. But their eccentricity is sorely missed by me today, and I built my show around the idea of individuality. I believe that the way you dress directly affects how you feel and how you live.”
In general, our love for the new Gucci was correctly calculated. Although women who will buy Alessandro Michele's clothes are deeply indifferent to such reasoning. What is certain is that they are doomed to fall in love with these things at first sight and wear them for a long time.
Ask the ultimate fashionista what bag she's been dreaming about every night this season. We're willing to bet it's Dionysus by Gucci. Thanks to the extraordinary talent of creative director Alessandro Michele, the cult label became even more popular, returned to the covers of fashion magazines and drove celebrities crazy. Surely someone, inspired by the new sound of the brand, pulled out from the depths of the closet a vintage grandmother's shopper the size of an impressive laptop (and someone always knew its value and was right).
But such legendary brands do not become famous overnight. The history of Gucci dates back to the 1920s, so you can spend a lot of time studying it. We'll remind you of the key points with a selection of 19 facts from the label's biography.
What do the two Gs in the logo mean? It's Guccio Gucci!
Guccio Gucci began his journey in the fashion world with suitcase craft
Guccio founded his empire in 1921 in Florence (Italy). Initially, the designer's job was to create suitcases, which is not surprising, because before that he worked at the Savoy Hotel in London... as an elevator operator! At that time, he met luxurious fashionistas (like Marilyn Monroe) and carried their suitcases, and later they sported his accessories.
Gucci was inspired by horse racing
Horse harness - an unexpected source of inspiration
Surely now it will become very clear to many where the signature element of many Gucci accessories comes from - it replicates horse bits and stirrups.
The first boutique in New York opened in 1953
This is how a crowd of fans greeted Grace Kelly at the Gucci boutique in Rome in 1959
And it was the first luxury Italian store in history to open in the United States of America. That same year, Guccio Gucci died, and management of the fashion house passed to his four sons. Today the brand has about 550 boutiques around the world.
Iconic Gucci loafers appeared in 1932
These trendy loafers have a long and rich history.
While modern examples of these incomparable shoes, worn on the feet of fashionistas, walk the streets of megacities in extravagant fur trim, their classic great-grandfathers are exhibited at the New York Museum of Modern Art.
Canvas began to be used during World War II
The Gucci symbol - red and green stripes - was born during the war years
Due to wartime material shortages, the Gucci team was forced to replace the leather with cotton canvas. It was then that the brand's signature autograph was invented - red and green stripes.
Year of birth of bamboo handles - 1947
The bamboo handles of Gucci bags have stood the test of time and remain relevant to this day.
This part began to be cast and fired in the late 1940s, and it still looks unusual and stylish.
The brand has repeatedly collaborated with car brands
Road decoration - a car decorated with Gucci paraphernalia
In the early 70s, Gucci was commissioned to improve the appearance of the AMC Hornet. The result is a luxury car, decorated with red and green stripes and the Gucci crest.
Tom Ford was the label's artistic director from 1994 to 2005
Tom Ford brings a little American chic to the Italian brand
The designer modernized Gucci and catapulted the brand to success with his innovative American take on fashion.
Frida Giannini appointed creative director in 2005
A woman on a ship means success: Frida Giannini fits perfectly into the Gucci team
She began working at Gucci back in 2002. Then she was entrusted with managing the women's line of ready-to-wear and accessories, but a year later the fragile but very talented girl completely seized power in the fashion house.
In 1998, Gucci jeans entered the Guinness Book of Records.
Jeans are everything: Gucci pays special attention to this irreplaceable wardrobe detail
And this model was the most expensive pair of jeans: they were sold in Milan for a huge amount - $3,134! Gucci's record was broken only in 2005 by pants from Levi's, which went to an anonymous collector from Japan for 60 thousand dollars. Subsequently, jeans in the Gucci lines were never embroidered or decorated (in the photo - a model from this year’s interim collection), but the fact remains: denim has always meant a lot in the creation of Gucci women’s clothing.
Among the most expensive brands, Gucci took 38th place
Gucci is one of the most expensive or better said, valuable brands
Forbes magazine highlighted this position in its list. The label is currently valued at $12.4 billion.
Gucci Group is not only Gucci
There are many famous brands under the wing of Kering
The Gucci Group conglomerate, now called Kering, has gathered under its roof such labels as Bottega Veneta, Yves Saint Laurent, Stella McCartney, and Alexander McQueen.
In 2015, Alessandro Michele took over as designer of the brand
Alessandro Michele brought a touch of extravagance and extravagance to the Gucci house
A native Roman, Alessandro previously worked as a senior accessories designer at Fendi and also worked for the Tom Ford brand in 2002.
In the fall 2016 collection, Michele presented a new vision of the brand
All the versatility of Michele's talent was revealed in his latest collection for Gucci
The first few lines were just a rehearsal. In the last one, Alessandro revealed himself completely (and Gucci along with him).
The label is open to the most unexpected collaborations
High fashion + street art = friendship. Gucci knows the secret to success is being open to unexpected partnerships
Michele collaborated with GucciGhost, also known as Trouble Andrew, for his fall 2016 collection, a graffiti artist who created hooligan-style designs for shoppers, shoulder bags, and even midi skirts.
Dionysus - the bag that every fashionista dreams of
The Dionysus bag is a dream in Gucci style
There are enough variety of variations of this accessory: one bag is decorated with plants, another with birds, the third with insects. But each of them very quickly finds its owner, be it a celebrity or a street fashion star.
Gucci Dress Obsession
In Jimmy Fallon's studio, Dakota Johnson "met" the perfect accessory to her Gucci dress
The dress from the spring 2016 collection managed to appear on the covers of three magazines, and TV presenter Jimmy Fallon was able to appreciate it live when Dakota Johnson came to his studio wearing exactly this outfit. With the yellow phone on Fallon's desk, the dress looked perfect.
The brand has been collaborating with UNICEF since 2005
Gucci donates a percentage of sales to a foundation dedicated to education, health and clean water for African children suffering from HIV and AIDS. In 2008, the brand introduced this advertisement with Rihanna new collection, part of the proceeds from which went to help those in need.
Gucci opened a label museum in Italy
The doors of the Gucci house opened in the distant 20s, and now it’s time to open a whole museum
The Gucci Museum is spread over 1,715 square meters within the walls of the Palais de Commerce in Florence. His collection spans 90 years of brand history.
The Gucci house can be compared to a long-lived person - 90 years of bright and extraordinary life. But this is the difference between a fashion brand and a person: the former can outlive the latter two or even three times. Let Gucci survive at four. He has everything for this: the label is open to the most talented and extraordinary designers, it senses changes in trends, and most importantly, it knows how to remain the cherished dream of millions.
Gucci (Gucci, France-Italy) is a world famous Italian brand fashionable clothes and leather goods, founded by Guccio Gucci in 1921. The history of the Gucci brand began with a small leather goods store in Florence. The business developed rapidly, and therefore Gucci soon moved to New York, changing his small boutique to a fairly large store on Fifth Avenue. ABOUT Gucci (Gucci), then known mainly for soft leather shoes, bags and suitcases, soon everyone was talking. In 1947, Gucci introduced the bamboo-handled handbag, which remains the company's staple to this day. Later, several more masterpieces were created: a patented striped braid, suede moccasins with metal elements, and a Flora silk scarf, which brought the fashion house worldwide fame. Celebrities of that time - Grace Kelly, Sophia Loren, Sidney Poitier, Jacqueline Kennedy, Ronald and Nancy Reagan - happily wore Gucci bags, shoes and scarves.
But by the end of the 80s about the rapid ascent Gucci (Gucci) didn’t resemble much. Disputes between Guccio's sons, each of whom participated in the management of the company, almost brought the leading fashion company to the brink of bankruptcy. The result of the family litigation was the purchase of the family business Gucci by Investcorp, which managed to short term restore a well-known brand and give it new development. Within a few months, Hollywood stars - such as Madonna, Gwyneth Paltrow, Elizabeth Harley - began to wear only Gucci products. And the bags and suitcases still in production from Gucci (Gucci) were sold out so quickly that problems arose with the supply of new goods.
Over the following years, a number of mergers took place with leading global brands, as a result of which an entire corporation was formed - the Gucci Group.
The Gucci Group is now the third largest fashion conglomerate that controls brands Gucci (Gucci), Yves Saint Laurent, Alexander McQueen, Bedat & Co., Boucheron, Roger & Gallet, Stella McCartney and YSL Beaute.
Perfumes, perfumes and eau de toilette Gucci (Gucci) are distinguished by sophistication, elegance and are designed to emphasize the style and impeccable taste of their owners.
Perfumery Gucci (Gucci) is represented by the following most popular fragrances: Flora by Gucci, Gucci by Gucci, Envy, Rush, Gucci by Gucci Sport.
You can buy perfumes, eau de toilette and Gucci perfumes in the De-parfum online perfume store.
Buy perfume, Gucci Gucci eau de toilette in Yekaterinburg and Sverdlovsk region You can find it in our online store at a competitive price with free shipping. Delivery in Yekaterinburg is carried out by courier, Russian Post and through pick-up points with payment upon receipt.
The name Gucci is familiar even to those who are not too interested in fashion and trends. Gucci is one of the most famous Fashion Houses in the world, and the brand's products are associated with prestige and elitism.
The founder of the Gucci brand, Guccio Gucci, was born in 1881 in Italy into the family of a craftsman. In 1904, the young man opened his own business producing horse-drawn carriages, but, having failed, the House of Gucci was closed. Guccio went to London, where he got a job at the Savoy Hotel as a porter, bellhop, and then as an elevator operator. Observing wealthy people every day who spend a lot of time traveling, the future founder of Gucci realized the importance of luggage, and that suitcases and travel bags are an integral part of the prestige and status of their owner.
In 1921, Guccio returned to Italy and opened a workshop for the production of suitcases and travel bags from genuine leather. It should be noted that the iconic suitcase company Louis Vuitton also developed at this time. A year after starting work, Guccio opened his first store in Florence, where not only luggage items were presented, but also horse harnesses and clothing for jockeys. The Gucci brand has been focused on the luxury segment since its founding, using the highest quality leather and paying great attention to every detail of its handmade products.
Gucci gains fame in Europe thanks to the best riders who choose this brand for competitions. Guccio had six children, four of whom were sons, who began helping their father in business. One of the sons came up with the famous Gucci symbol consisting of two intertwined letters GG, which mean the name of the founder Guccio Gucci.
New level
In 1937, a small Gucci workshop turned into a factory, which served as the beginning of production women's handbags and leather accessories. The brand was popular among the wealthy aristocracy. A year later, a Gucci brand boutique opened on a prestigious street in Rome. At the end of the 30s, Gucci received an order from Mussolini himself to decorate his mansion. Having received a good reward, the brand was able to withstand wartime without major losses and in the 40s, Gucci stores opened throughout Europe.
The eldest son of the founder, Aldo Gucci, made the greatest contribution to the development of the brand. In the scarce post-war period, he came up with the idea of making handbags from materials other than leather. This is how the iconic handbag with a bamboo handle, handbags made of hemp, flax, and jute appeared. Aldo expanded the Gucci range by adding scarves, watches, ties to the Gucci range. In the early 40s, Aldo went to the USA to make the brand popular among Americans. Success was not long in coming, and already in 1953 a Gucci boutique opened on Fifth Avenue. In the same year, Guccio Gucci died.
Gucci and celebrities
Another of the sons of the founder, Rodolfo Gucci, chose the profession of a film actor, which also contributed to the fame of the brand. Acting in films with famous actors and actresses, Rodolfo knew exactly what celebrities loved. Thanks to this, Gucci was worn by the most famous people of that time: Audrey Hepburn, Grace Kelly, Ingrid Bergman, Jacqueline Kennedy, Peter Sellerste. At the wedding of Grace Kelly and Prince Rainier III of Monaco, each guest received a Gucci scarf as a gift, and the Fashion House became official supplier Royal Court of Monaco.
Guccio Gucci's legacy
After the death of the founder, his sons were mired in litigation: who would receive the inheritance and whose share should be larger? Today it is rightly believed that Aldo Gucci rightfully received half of the shares of Gucci and headed the company to continue its development. Legal disputes did not leave the Fashion House, haunting them for years, forcing close relatives to quarrel. But, despite the legal problems, Gucci developed successfully and in the 50s acquired its signature green and red braid, which resembles horse harness braid, and moccasins with metal buckles.
From the 60s to the 80s
These two decades marked the heyday of Gucci: the range expanded; Now the brand represented perfumes, clothing, watches, and fur products. The circle of buyers expanded, and fame grew faster than one could dream of. But the hot Italian temperament and constant legal proceedings caused more than just disagreements - in 1982, after a fight on the board of directors of Gucci, Paolo Gucci left the company, taking over the perfume line. Then it was even hotter: after the death of Rodolfo, his part of Gucci passed to his son Maurizio, but the latter, due to delays in registering the inheritance, was accused of forging documents and was sentenced to imprisonment. This episode, as well as further troubles, led to a sharp deterioration in Gucci's fortunes, which continued until the 90s, when the brand's items were considered a sign of bad taste.
From the 90s to today
In 1993, Maurizio Gucci sold his business to Investcorp, which saved Gucci from complete collapse. By the end of the 90s, Gucci not only regained its fame thanks to competent management, but also increased it. Today Gucci is owned by Pinault Printemps Redoute.
“Gucci suit”, “Gucci tie” - sounds like a magic spell. A brand created in Italy in early 1900...Perhaps one of the bloodiest, tragic and inexplicable stories about brands, full of passions, murders and curses.
There was even a movie made about the history of the Gucci house. Nothing foreshadowed the birth of the legend. In Florence there lived a man whose name was Guccio Gucci...
Childhood and youth
Gucci Guccio was born into the family of a simple artisan in 1881 in Florence. My father was engaged in the sale of straw hats, which he made himself. However, his son, at twenty-three, took up his own business - making horse-drawn carriages. The workshop was called "House of Gucci". However, it did not last long. Soon young man It seemed that he was bored in Italy; he did not want to continue his father’s business. So the young man decided to see the world and show himself. He dreamed of going to England, which then seemed to the young romantic a country where dreams come true. However, there are speculations that this was due to a quarrel with his father. Everyone in the Guccio family had a short temper, and this was often very detrimental to business.
So, Guccio exchanged his business for the work of a porter. Looking for better life the young man left impoverished Italy and moved to London, where he managed to get a job at the luxurious Savoy Hotel. The future trendsetter of world fashion received a position as a bellhop and then as an elevator operator. Today we can say with confidence that he owes his future to his years of work at the hotel. From now on, Guccio is not at all embarrassed by this line of work, he doesn’t care that many consider him “Mr. Give and Bring,” because now the young man has the opportunity to admire smartly dressed people from the elite of society around the clock. In 1921, Guccio became "too old" for the position. He lost his job and was faced with having to start his life all over again.
Homecoming
Over the years of work, Guccio saved up 30,000 lire - ridiculous money for London, but huge for Italy. These funds allowed him to open a workshop for the production of leather suitcases and harnesses, as well as a modest store at Via della Vigna Nuova 7, which later became famous throughout Europe. All Guccio products soon become synonymous with quality. Horse harnesses, clothes for jockeys, suitcases - everything looked very expensive and elegant. This played a role, the best riders in Europe preferred to perform in suits from Gucci, and soon the company became widely known.
“Whatever you name the ship, so it will sail” - this is exactly about Gucci. In the creative throes, the logo was “born”. These are two intertwined letters G. And it turned out that this was not just a lucky find, but a real talisman! After all, the success of the jewelry was so overwhelming that orders for leather products fell on the master as if from a cornucopia. A couple of years later, many boutiques of leather goods with a brand name appeared on the territory of the Apennine Peninsula. And this logo gradually turned into a legend...
Later in Manhattan, Guccio opened the doors of his next store, becoming one of the first Italian designers to break into the American market. However, soon at the peak of his fame, the founder of the company unexpectedly dies. After his death, all relatives quarreled among themselves, there were many lawsuits, as a result of which most of the profits went to lawyers. Well, it’s not difficult for us to guess who inherited the substantial fortune.
Family business
In 1938, his four sons: Aldo, Ugo, Vasco and Rodolfo, joined the business of father Guccio Gucci, and, as often happens in Italy, the business becomes a family affair. At first everything went well. To perpetuate the name of their father, and at the same time their names, the siblings opened the Gucci fashion house. But the conquest of Italy alone was not enough for them. The brothers decided to conquer the whole world. In addition to accessories, the fashion house also began producing clothes, shoes, and later perfume. Popularity grew at the speed of light. And if previously fans of “G” were exclusively avant-garde playboys, now they have been joined by movie and show business stars. Things from Gucci are firmly fixed in the public consciousness as a symbol of wealth, security and belonging to the “greats of this world.” Envious people and competitors of Gucci said that the Kennedys themselves were “promoting” them. John sported moccasins with studded soles produced by this company, and Jacqueline had the famous personalized handbag with bamboo handles. This handbag brought its creators worldwide fame.
Family feuds
It would seem that work and be happy, but no. Fame and money quickly turned the heads of the Gucci brothers, and soon even people completely far from fashion knew that there was a split in the great family.
Hot blood was boiling in the Gucci family, so after another quarrel and the first fight in 1982, Paolo Gucci, at whom an ashtray was thrown along with Gucci Perfume, left the company. In 1983, Rudolfo Gucci died and bequeathed his shares to his son Maurizio. Angry relatives file a lawsuit, claiming that Maurizio forged a will, as a result of which he, sentenced to a year in prison, flees the country. However, he is helped by his uncle Aldo. So soon Maurizio returns to Italy and re-enters into inheritance rights.
However, Gucci's grandson Paolo, also offended by the family, claims that Aldo evaded taxes. As a result, the latter was sent to an American prison in 1986. In 1989, Maurizio becomes president of a company whose business is going from bad to worse. His reign was devastating for the company. Maurizio fires people who have worked in the company for decades, discontinues the legendary handbag with a bamboo handle, and moves the office to Milan, spending more than half a million dollars on the construction of the building. Moreover, he sells licenses to use the Gucci brand logo to various small firms, which are mainly located in Asia.
In the early 1990s, wearing Gucci items was considered bad taste, and the company was practically bankrupt. In order to somehow save their money, Gucci's grandchildren Roberto, Paolo and Giorgio sold their stake in the form of shares in the Bahraini financial company Investcorp. In 1990, the company's commercial director, Domenico, appointed the American Tom Ford as the chief designer of the Fashion House. A few years later, having restored the status of Gucci, he became creative director. Classic Gucci shoes with bridle decoration are a real fashion hit during this period of time.
In 1993, Maurizio himself sold his share to Investcorp for $100 million. As such, no one from the Gucci family no longer owns or is affiliated with the company.
Later, on March 27, 45-year-old Maurizio Gucci was shot dead near his Milan office. The murder remained unsolved for several years. However, by a lucky or unlucky chance, the crime was solved. Maurizio's second wife, Patrizia Reggiani, who received $1 million, a yacht and two houses, came under suspicion. In their marriage they had 2 daughters and so that they would not lose their inheritance (Patricia was afraid that Maurizio would marry a third time), the second wife decides to hire a hitman.
A few years later, police officers watching the pizzeria owner Orazio Cecalu (who was suspected of drug trafficking) accidentally overheard a conversation. In it, Orazio demanded that Patricia pay extra for the murder of her husband. As a result, both ended up in prison. Patricia was sentenced to 25 years.
The rise of Gucci, but without Gucci
So, Tom Ford... The new creative director of this company was not a stupid person and immediately realized what happiness had befallen him. He also understood that the public was a little tired of the Gucci style, and decided to rejuvenate it a little. It was this man who gave the great house a second life. Before that fateful meeting, very little is known about Ford’s life. Throughout his youth, Tom tried to “find himself” and tried many professions. He was both a model and an actor who starred in soap operas, and even a teacher. But he soon realized that his life’s purpose was to create fashion. The young man quickly climbs the career ladder at the great fashion agency G: he started as a fashion designer, then became a design manager, and in 1994, 
taking the place of the departed Don Mellow, became artistic director. Ford “did not invent the bicycle” in his work - this was his highlight. Remember the moccasins and handbag of the presidential couple? So, he made exactly the same things, but only from silk and velvet. “Shoes are the most important part of the wardrobe,” the maestro liked to repeat. And for him it was like this: before sewing a suit, Tom went through in his head all the options for boots that would go with it. His main achievement was the development of a palette for shoes. It was Ford who began to produce not only black or brown models, but also colored ones. In addition, he successfully played with shapes, tried various capes and heels.
In 1995-96 Ford is awarded the honorary title of Fashion Designer of the Year. Around the same time, a collection dedicated to the 70s was released, designed in blue and beige tones. Tom, like no one else, could combine simplicity and luxury with erotic hints. In 1997, the fashion designer revived the fashion for gold jewelry. In his jewelry this metal sparkled with new shades, combining with dark clothes. In addition, Ford came up with a suit model specifically for people who are constantly on the move. Good Tom took care of everyone!
Ford was replaced by a designer from Prada - Alessandra Facchinetti, primarily creating the Miu Miu collections. In the Gucci house, she began to act carefully, without changing anything fundamentally and completely maintaining the sexy and glamorous style of the Gucci House. However, Facchianetti does not work for long. After 2 years, she leaves Gucci, again due to disagreements with management. Her place is taken by Frida Gianini, who previously worked at Fendi. In 2006, Frida was included in Time magazine's list of the "100 Most Influential People in the World." In the same 2006, her debut took place during the show of the spring/summer 2006 collection at the Gucci house. The collection was appreciated, as there were many new textures and solutions that fit well into the Gucci style. The financial affairs of the house went uphill again: this was confirmed by another acquisition - this time of the famous shoe brand Sergio Rossi.
Well, this ends our story about one of the bloodiest brands. Throughout the life of the company there were murders and constant quarrels between relatives, the company experienced both ups and downs. As a result, the main designers of the house were people from other houses. However, they also argued with the management. And after the death of its founder, the Gucci Fashion House will always be a place of endless vicissitudes. However, this does not prevent him from releasing new collections and fragrances that are stunning in their success every year. Let's see what else Gucci by Gucci has in store for us.
